Swiss Demand for Specialty Tea: Matcha, Oolong, Herbal & Organic Trends
Switzerland a nation globally recognized for its chocolate and coffee culture, is quietly cultivating a deep appreciation for another beverage: specialty tea. While the aroma of coffee often defines Swiss mornings, a significant shift is underway. Consumers are increasingly turning to the nuanced, complex world of premium teas, exploring varieties that offer not just refreshment,…